AR/VR Engineers at 2018 SXSW Learn to "Think Like A Magician"

In the 21st century, magicians are often looking to technology to find new ways to amaze people with their magic. At tech conference/film & music festival South By Southwest (SXSW), engineers were looking to magic to improve their own products, as showcased in a recent presentation by Laura Mingail entitled "Using Magician's Tricks to Develop VR AR Content."

Mingail is the Senior Director of Marketing and Business Development for Secret Location, an Emmy award-winning company building virtual and augmented reality experiences based on movies, video games, and even concerts. In her presentation, she combined her roots in the magic world with her expertise in technological storytelling in a presentation that revealed, "how to use magicians’ tricks when storytelling in VR/AR, based on secret magic notes, and [her] experience in the VR/AR industry." Magician Scott Wells was also on hand who performed throughout the presentation, showcasing traditional uses for magic.